Leadership

Agency Business Campaigns Leadership money Women in PR

Why PR Agencies Give Too Much Work for Free

4 years ago157111 min

Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be fully booked with new clients? Create your signature system to really grow your business this year. In many ways, this...

by Women in PR North America

Jobs Leadership Women in PR

How to Build Your Public Relations Career Portfolio

4 years ago12799 min

A career portfolio is a collection of items that shows your work. It contains evidence of your knowledge, skills, and abilities, highlighting what you’ve learned, what you know, and what you can do. Many people assume career portfolios are only useful in a job search but they can be used in a variety of situations such as performance reviews, professional development plans, and more.

by Shauna Nuckles

Campaigns Global Leadership Local Regions Women in PR

How The PR Industry Can Be Anti-Racist: Make Meaningful Change

4 years ago117116 min

I own a PR agency. I run a training company for PR teams. I’ve been in an interracial relationship with a Black man for more than a decade. I also grew up in the Aryan Nation capital of the world.

by Women in PR North America

Campaigns Global Leadership Local Regions Women in PR

Women in Public Relations: Inspiring Females Accelerating Change

4 years ago195514 min

In celebration of International Women’s Day, we’ve put together a list of women in public relations that are working to accelerate change. International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender equality. #EachforEqual is about ‘Collective Individualism’ This year’s IWD 2020 campaign theme is drawn from a notion of ‘Collective Individualism.’ We are all parts of a...

by Women in PR North America

Agency Business Leadership Programs Women in PR

What Makes YOU the Perfect Presenter? Your Story!

4 years ago14239 min

Public speaking is an underrated, yet fantastic way to increase the awareness of a brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the marketing mix to promote your brand and your message, it can provide a powerful boost to your campaign. However, what sets apart a regular speech from a memorable one? What makes you the perfect presenter for your client, business, or for...

by Women in PR North America

Agency Business Leadership Lifestyle Technology Women in PR

5 Ways PR Can Address Mistrust in 2020

4 years ago18076 min

What’s the biggest challenge facing the PR industry? Mistrust – what the last decade left us to manage. Of brands, governments, non-profits, influencers; your neighbour and of course whoever you’ve matched up with on Tinder (but that’s nothing new).

by Women in PR North America

Events Jobs Leadership Mind Hacks Women in PR

Women in PR: Your Career Action Plan

4 years ago16048 min

Many of us will plan to accomplish a whole list of things in the new year. My list is usually the typical – go to the gym, eat healthier, save money, etc. But, this year I pledge to follow a career action plan and finally get some long term goals checked off my list. Use our 5 tips to help you land that new job, earn more money or simply celebrate your career successes! Make more money...

by Talia Beckett

Agency Business Leadership Women in PR

Establish Your PR Expertise with Cornerstone Content

4 years ago22269 min

Content is an essential part of any public relations and marketing plan. It’s how you can determine what you want to be known for and it will dictate how your audience sees you. Your content is what brings new people into your orbit, builds a relationship with your audience, and establishes you as an expert in your field.

by Talia Beckett

Events Leadership Programs Women in PR

Women in PR Thought Leadership Challenge: Position Yourself As An Expert

5 years ago9344 min

Your credibility and experience is the key to a growing PR business or career. You need to showcase it the right way in order to maximize your potential and position yourself as a PR expert.

by Talia Beckett

Business Campaigns Leadership Programs Women in PR

Online Reputation Management Is Essential To Any Brand’s Image

5 years ago21015 min

Whether tackling negative Google search results, removing risky personal information on social media, or eliminating troubling images that shouldn’t be online, ORM is essential to any brand’s image.

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