Technology

Business Campaigns Global Leadership Lifestyle Technology Women in PR

International Women’s Day and the Contributions of Women in PR

1 year ago63014 min

This International Women’s Day, 8 March 2023, we are supporting UN Women and the United Nations in celebrating under the the Embracing Equity theme, DigitALL: Innovation and technology for gender equality, and although technology has the means to empower women, not everyone has access. There is still a persistent gender gap in digital access, keeping women in many developing countries, from unlocking technology’s full potential. Women now own 16.8% of Canadian SMEs, 22.4% of American small businesses,...

by Women in PR North America

Campaigns Global Leadership Lifestyle Technology Women in PR

Women in PR: Technology Trends for a Brighter 2021 and Beyond

3 years ago114215 min

Today, the world is changing faster than ever, especially for women in public relations. From emerging technologies that are helping level the playing field, to widespread social movements that are shining a light on exploitation, to opportunities that are rising from the dark clouds of the COVID-19 pandemic, recent years have fuelled significant structural changes for women working in public relations, marketing, and communications. Of course, this isn’t to say challenges and inequalities don’t remain...

by Armina Fareed

Business Lifestyle Technology Women in PR

How To Make A Digital Connection As A Small Business

4 years ago167214 min

New uncertainties call for new measures in the digitally connected world, where social distancing and digital presence has become a new normal. Small businesses, like superheroes, are discovering new and innovative ways to use their superpowers to continue in the business.

by Women in PR North America

Business Lifestyle Technology Women in PR

PR Tools: The Power of a Monthly Newsletter

4 years ago13038 min

Businesses have been using newsletters for years. The tool is nothing new. However, many people do not realize the true power of a monthly newsletter as a PR tool. When used effectively, newsletters can provide cost-effective medium for building relationships and maintaining regular contact with your current and prospective clients. This leaves you more room in your marketing budget for other promotional activities.

by Women in PR North America

Agency Business Leadership Lifestyle Technology Women in PR

5 Ways PR Can Address Mistrust in 2020

4 years ago18076 min

What’s the biggest challenge facing the PR industry? Mistrust – what the last decade left us to manage. Of brands, governments, non-profits, influencers; your neighbour and of course whoever you’ve matched up with on Tinder (but that’s nothing new).

by Women in PR North America

Business Lifestyle Programs Technology Women in PR

How To Find More Time In Your Day As Busy Women in PR

5 years ago9469 min

Working in public relations, you are responsible for juggling multiple PR clients and multiple priorities daily. Your to-do list is miles long and you don’t’ know how you are going to complete all of your tasks that continue to pile up. Each of us only have 24 hours in a day, but your success as women in public relations is determined by how productive you are with your time. When everything seems to beg for...