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How to Enhance Your Organization’s Marketing Plan

There’s no denying that it’s harder to make a name for yourself online today than a few years ago (and it wasn’t exactly easy before the pandemic). However, building a solid online presence and successfully marketing your business is still possible. Not sure where to start? Download this complimentary workbook to implement 5 BONUS marketing ideas this week! You can also buy the FEMPRENEUR book available on Amazon to read more of my business-building secrets....

Surround Yourself with Women Working in Public Relations

Successful women in public relations often have one thing in common, and no, it’s not just their incredible wit, intellect, and inner strength! They’re surrounded by a close network of other successful business women. Indeed, a recent study showed that a whopping 75% of women in senior positions had “an inner circle of predominantly female contacts who are connected to many non-overlapping third-party contacts.” Want to find out why this makes such a difference? Read...

How To Future Proof Your Personal Brand

Brand building isn’t just meant for large-scale businesses or start-ups. In today’s super-connected work environment, how you do your work goes together with the personal results you deliver. Sometimes this comes in the form of your trademark approach to solving problems, or how you specifically manage and connect with your teammates. All these different factors build towards your overall image inside and outside your professional circles. The importance of these factors can be understood in...

The Public Relations Academy Opens for Enrollment

The Public Relations Academy is open for enrollment! Get the public relations strategy you need to promote your brand, get media attention, and sell your offers. Receive public relations guidance from our team of experts to break into the media spotlight and finally feel confident about showcasing your business.

Women in PR North America Announces New Website and Global Collective Club Membership

The Organization of Canadian Women in Public Relations and American Women in Public Relations (Women in PR North America) have developed a new website to bring together both entities into one cohesive brand platform. The website has been designed to provide a user-friendly experience, with streamlined navigation and functionality, to allow visitors to see the full product offering from Women in PR North America. The site has many new features, including quick facts tables to highlight past...

How to Develop and Engage Your PR Team

If you want to develop an effective team, you must engage with them consistently. An engaged public relations employee is more involved in your business and more likely to take on a leadership role. As a leader at your organization, you need to learn more about each team member’s natural strengths and appeal to them. Look for the things that they’re naturally good at without trying. For example, you might have an individual on your...

PR Team Coaching: Essential Questions

As a public relations industry leader, it’s essential that you take on the responsibility to coach your team. In order to draw ideas from your team members, the best way to do this is through asking questions, listening, and then providing whatever insights you can. Your ultimate aim is to create a strategy that helps your team members solve their problems. Here are some key questions that are essential to a PR team coaching session....

Inaugural PR Leadership Conference for Female Executives

The Organization of Canadian Women in Public Relations and the Organization of American Women in Public Relations (Women in PR North America) are pleased to announce they have developed a new annual leadership conference, designed to meet the professional education needs of female executives and to provide valuable insights for career growth. The inaugural conference will be held virtually on October 6, 2021, from 10 a.m. to 5 p.m. PT, and will bring together public relations professionals...