Jo Caruana is the founder and CEO of the Finesse Group, a global organization with bases in the UK, the US, and Malta. The Group’s various arms work together to finesse every aspect of the client journey – from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. Jo is also a writer, editor, actress, and presenter. She was raised on the island of Malta, where she started her business after...
The Organization of Canadian Women in Public Relations and American Women in Public Relations (Women in PR North America) have developed a new website to bring together both entities into one cohesive brand platform. The website has been designed to provide a user-friendly experience, with streamlined navigation and functionality, to allow visitors to see the full product offering from Women in PR North America. The site has many new features, including quick facts tables to highlight past...
It’s the perfect time to embark on new adventures and pursue your entrepreneurial dreams. If you’re a female entrepreneur with a burning desire to start your own business, Marie Forleo’s B-School program is a game-changer. With its comprehensive curriculum and support network, B-School equips you with the knowledge, tools, and community to accelerate your business over the summer and beyond. To learn more about our Founder Talia Beckett Davis’ personal experience with B-School, read this...
Successful women in public relations often have one thing in common, and no, it’s not just their incredible wit, intellect, and inner strength! They’re surrounded by a close network of other successful business women. Indeed, a recent study showed that a whopping 75% of women in senior positions had “an inner circle of predominantly female contacts who are connected to many non-overlapping third-party contacts.” Want to find out why this makes such a difference? Read...
If you want to develop an effective team, you must engage with them consistently. An engaged public relations employee is more involved in your business and more likely to take on a leadership role. As a leader at your organization, you need to learn more about each team member’s natural strengths and appeal to them. Look for the things that they’re naturally good at without trying. For example, you might have an individual on your...
This International Women’s Day, 8 March 2023, we are supporting UN Women and the United Nations in celebrating under the the Embracing Equity theme, DigitALL: Innovation and technology for gender equality, and although technology has the means to empower women, not everyone has access. There is still a persistent gender gap in digital access, keeping women in many developing countries, from unlocking technology’s full potential. Women now own 16.8% of Canadian SMEs, 22.4% of American small businesses,...
The Public Relations Academy is open for enrollment! Get the public relations strategy you need to promote your brand, get media attention, and sell your offers. Receive public relations guidance from our team of experts to break into the media spotlight and finally feel confident about showcasing your business.
What is the biggest difference between businesses that have customers and clients knocking at their doors and businesses that cannot get anyone to buy? They do not take the time to make themselves visible! Inside the Public Relations Academy, we give you media leads so you can pitch your brand and get media attention. We help you stay laser focused on building your influence and creating your overall PR strategy. Now, you might be wondering if the...
Women in PR North America asked our members for some ways to become an important industry influencer in public relations. Although it can take some time, there are certain things you can do to speed up the process.
The only way to get real results from your publicity efforts is by taking an organized approach. Part of your system for telling the public about your products and services is to create and maintain a calendar for getting things done. With an organized and systematic approach, you’ll feel less stressed and get more accomplished in your publicity efforts from day one.