There’s an often-expressed belief that successful women in business have at least seven streams of income. If up until now you’ve primarily been working with clients one-on-one, you won’t need to be told there’s a ceiling on that business model. No matter how hard you work, there are only so many hours in a day you can put in, and so much per client that you can charge! If you’re unprepared for the year or stressed out...
Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be fully booked with new clients? Create your signature system to really grow your business this year. In many ways, this...
Today, April 2, is Equal Pay Day in 2019, a day that symbolizes the size of the gender pay gap. The day exists to showcase how far the average woman must work into the next year to earn what the average man earned by Dec. 31 of the previous year. To mark Equal Pay Day in 2018, Women in PR North America shared several facts about the gender pay gap in the public relations industry. We have...
This year our New Year’s resolution at Women in PR is to redefine success and happiness. As women in public relations, we get to make our own rules, but the trouble is many of us are still living by the rules that others are making. Some things in life work well, but some things just don’t! If you are like many women in public relations these are the things that could be keeping you from...
If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits. Business advisor and Expedia founder Stuart MacDonald believes PR is crucial to marketing success. He’s a big believer in the power of PR. “When I was CMO at Expedia, I had a 300 million dollar marketing budget, and I told many...
