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Inaugural PR Leadership Conference for Female Executives

The Organization of Canadian Women in Public Relations and the Organization of American Women in Public Relations (Women in PR North America) are pleased to announce they have developed a new annual leadership conference, designed to meet the professional education needs of female executives and to provide valuable insights for career growth. The inaugural conference will be held virtually on October 6, 2021, from 10 a.m. to 5 p.m. PT, and will bring together public relations professionals...

How to Start Over in Your Career

Now is the perfect time to take inventory of your public relations career. For many, we are looking for a fresh start and, as we all know, change is hard. If you need the inspiration to start over in your career, we have developed some tips to help you stay focused and reach your goals. Read on to learn how you can successfully start over in your career. Take Inventory Look over the past year. What...

Women in Public Relations in North America Research Study Investigates Workplace Gender Bias Long-Term Effects

Research shows that women face barriers in their work, either by not having enough support to keep the position and maintain a family or through the glass ceiling, unequal pay, etc. The Women in Public Relations in North America study researches all those issues, adding to the body of work undertaken by Topić et al (2019), however, it also looks at the working culture, such as networking, interaction at work, dress codes, ability to see...

Why Do Public Relations Professionals Wear Red?

The answer is simple: so the blood doesn’t show. Many people think that once a company starts promoting its products or services, editors will be knocking at your door. In some cases, that does happen, particularly if you have the latest “hot product,” but it’s not the norm. Public relations is an important part of the marketing mix, but it’s a tremendous amount of hard, detailed work. Public relations is very different from advertising. One...

365 Stories of Canadian Women on International Women’s Day 2021

In honour of International Women’s Day 2021, we are thrilled to take part in an incredible book called Pursuit365, along with several of our fellow women in public relations and media. A project born of the desire to elevate women’s stories across the country in a moment in time when we need it most. It epitomizes the strength and unity we can achieve when we come together, share and listen. In a moving testimony of humanity,...

Women in PR: Technology Trends for a Brighter 2021 and Beyond

Today, the world is changing faster than ever, especially for women in public relations. From emerging technologies that are helping level the playing field, to widespread social movements that are shining a light on exploitation, to opportunities that are rising from the dark clouds of the COVID-19 pandemic, recent years have fuelled significant structural changes for women working in public relations, marketing, and communications. Of course, this isn’t to say challenges and inequalities don’t remain...

Why You Need To Set High Business Writing Standards

Today, we’re more likely to connect with people digitally than face-to-face. If you’re engaged in any type of business online or off, you need to be able to convey your ideas and interact effectively with your audience. That’s where professional writing skills comes in. Professional writing is any type of writing you do in the course of your career or business ­– it includes everything from emails to blog posts to sales pages. Even if...

Prioritize to Get Yourself Back on the Right Track 

We’ve all been there – workdays get hectic, inboxes fill up, and to-do lists quickly snowball out of control. In your state of panic, all of your tasks seem equally important and time-pressing. No matter how much you try to plan, life always puts a wrench in those plans. When everything seems to beg for your attention at once, there are several strategies you can utilize to help prioritize and put yourself back on the...

How Digital Networking Can Help Your PR Career

It has been proven over and over again that networking and building relationships will help you navigate your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career. While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level....

How To Get Things Done: Stop Procrastinating

We all procrastinate for one reason or another. It may be mundane tasks like filing or something that requires more time and therefore seems like too much effort. However, these tasks can build up and create more stress than you felt in the first place. To help you stop procrastinating and tackle your fears face on, we’ve rounded up some great tips to get you through it all. If prioritization is a struggle for you, check...