Women in PR USA

Agency Business Jobs Leadership Lifestyle Women in PR

How Digital Networking Can Help Your PR Career

4 years ago285911 min

It has been proven over and over again that networking and building relationships will help you navigate your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career. While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level....

by Talia Beckett

Agency Business Leadership Lifestyle Mind Hacks Programs Women in PR

How To Get Things Done: Stop Procrastinating

4 years ago12997 min

We all procrastinate for one reason or another. It may be mundane tasks like filing or something that requires more time and therefore seems like too much effort. However, these tasks can build up and create more stress than you felt in the first place. To help you stop procrastinating and tackle your fears face on, we’ve rounded up some great tips to get you through it all. If prioritization is a struggle for you, check...

by Women in PR North America

Agency Business Campaigns Leadership money Women in PR

Why PR Agencies Give Too Much Work for Free

4 years ago157111 min

Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be fully booked with new clients? Create your signature system to really grow your business this year. In many ways, this...

by Women in PR North America

Jobs Leadership Women in PR

How to Build Your Public Relations Career Portfolio

4 years ago12799 min

A career portfolio is a collection of items that shows your work. It contains evidence of your knowledge, skills, and abilities, highlighting what you’ve learned, what you know, and what you can do. Many people assume career portfolios are only useful in a job search but they can be used in a variety of situations such as performance reviews, professional development plans, and more.

by Women in PR North America

Agency Business Women in PR

How is Public Speaking Used As A PR Tool?

4 years ago9998 min

In PR, we often write the speeches. However, how often do we use public speaking as our own PR tool? Public speaking is an underrated, yet fantastic way to increase the awareness of your own brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the marketing mix to promote your brand and your message, it can provide a powerful boost to your own campaign. Public...

by Armina Fareed

Business Lifestyle Technology Women in PR

How To Make A Digital Connection As A Small Business

4 years ago167214 min

New uncertainties call for new measures in the digitally connected world, where social distancing and digital presence has become a new normal. Small businesses, like superheroes, are discovering new and innovative ways to use their superpowers to continue in the business.

by Shauna Nuckles

Campaigns Global Leadership Local Regions Women in PR

How The PR Industry Can Be Anti-Racist: Make Meaningful Change

4 years ago117116 min

I own a PR agency. I run a training company for PR teams. I’ve been in an interracial relationship with a Black man for more than a decade. I also grew up in the Aryan Nation capital of the world.

by Women in PR North America

Agency Business Programs Women in PR

Why Publicity is More Effective Than Social Media

4 years ago7247 min

Social media casts the net wide, but it can be somewhat unfocused. Think about it this way – you’re posting, interacting, observing, and getting feedback, and all of this is helping to raise awareness. However, publicity is a much more focused approach and it can bring more significant results. Although social media is a great way to get the word out about your business offerings, public relations is an even better approach that takes a...

by Women in PR North America

Business Lifestyle Technology Women in PR

PR Tools: The Power of a Monthly Newsletter

4 years ago13038 min

Businesses have been using newsletters for years. The tool is nothing new. However, many people do not realize the true power of a monthly newsletter as a PR tool. When used effectively, newsletters can provide cost-effective medium for building relationships and maintaining regular contact with your current and prospective clients. This leaves you more room in your marketing budget for other promotional activities.

by Women in PR North America

Campaigns Global Leadership Local Regions Women in PR

Women in Public Relations: Inspiring Females Accelerating Change

4 years ago195514 min

In celebration of International Women’s Day, we’ve put together a list of women in public relations that are working to accelerate change. International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender equality. #EachforEqual is about ‘Collective Individualism’ This year’s IWD 2020 campaign theme is drawn from a notion of ‘Collective Individualism.’ We are all parts of a...

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