The Public Relations Academy is open for enrollment! Get the public relations strategy you need to promote your brand, get media attention, and sell your offers. Receive public relations guidance from our team of experts to break into the media spotlight and finally feel confident about showcasing your business.
What is the biggest difference between businesses that have customers and clients knocking at their doors and businesses that cannot get anyone to buy? They do not take the time to make themselves visible! Inside the Public Relations Academy, we give you media leads so you can pitch your brand and get media attention. We help you stay laser focused on building your influence and creating your overall PR strategy. Now, you might be wondering if the...
If you want a promotion, you can’t just ask for it, you have to prove you are ready for it. You need to prove to your employer that you have what it takes to move up and excel in your career. Read our tips to help you prove that you are promotion ready!
As a public relations industry leader, it’s essential that you take on the responsibility to coach your team. In order to draw ideas from your team members, the best way to do this is through asking questions, listening, and then providing whatever insights you can. Your ultimate aim is to create a strategy that helps your team members solve their problems. Here are some key questions that are essential to a PR team coaching session....
Are you ready to start getting some new publicity? There’s a process for getting publicity effectively, which starts with defining what’s unique about your offering and then coming up with stories to share. Once you have a newsworthy story, the next step is to reach out to journalists and influencers who can help get your story out there to the world.
The Organization of Canadian Women in Public Relations and the Organization of American Women in Public Relations (Women in PR North America) are pleased to announce they have developed a new annual leadership conference, designed to meet the professional education needs of female executives and to provide valuable insights for career growth. The inaugural conference will be held virtually on October 6, 2021, from 10 a.m. to 5 p.m. PT, and will bring together public relations professionals...
Do you have a passion for something that isn’t what you are currently doing in your career? If so, it may be time to start a side business like a blog or a shop, or side hustle as many call it. Although it may be tempting to want to put 100% of your time and effort into launching a new business, jumping in with both feet is far riskier than working the business on the...
For effective publicity, you need to be organized and put in the work to control the message you send to the public. If you want to get some press for your business or for your clients, you need to define what’s unique about your offer and make a list of brand stories to share. Once you have a newsworthy story, the next step is to reach out to journalists and influencers who can help get your story into...
The answer is simple: so the blood doesn’t show. Many people think that once a company starts promoting its products or services, editors will be knocking at your door. In some cases, that does happen, particularly if you have the latest “hot product,” but it’s not the norm. Public relations is an important part of the marketing mix, but it’s a tremendous amount of hard, detailed work. Public relations is very different from advertising. One...
In honour of International Women’s Day 2021, we are thrilled to take part in an incredible book called Pursuit365, along with several of our fellow women in public relations and media. A project born of the desire to elevate women’s stories across the country in a moment in time when we need it most. It epitomizes the strength and unity we can achieve when we come together, share and listen. In a moving testimony of humanity,...
