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Women in PR Canada

How to Develop and Engage Your PR Team

If you want to develop an effective team, you must engage with them consistently. An engaged public relations employee is more involved in your business and more likely to take on a leadership role. As a leader at your organization, you need to learn more about each team member’s natural strengths and appeal to them. Look for the things that they’re naturally good at without trying. For example, you might have an individual on your...

Women in PR North America Announces New Website and Global Membership

The Organization of Canadian Women in Public Relations and American Women in Public Relations (Women in PR North America) have developed a new website to bring together both entities into one cohesive brand platform. The website has been designed to provide a user-friendly experience, with streamlined navigation and functionality, to allow visitors to see the full product offering from Women in PR North America. The site has many new features, including quick facts tables to highlight past...

How To Future Proof Your Personal Brand

Brand building isn’t just meant for large-scale businesses or start-ups. In today’s super-connected work environment, how you do your work goes together with the personal results you deliver. Sometimes this comes in the form of your trademark approach to solving problems, or how you specifically manage and connect with your teammates. All these different factors build towards your overall image inside and outside your professional circles. The importance of these factors can be understood in...

Why You Need a Detailed Publicity Plan

The only way to get real results from your publicity efforts is by taking an organized approach. Part of your system for telling the public about your products and services is to create and maintain a calendar for getting things done. With an organized and systematic approach, you’ll feel less stressed and get more accomplished in your publicity efforts from day one.

Prioritize to Get Yourself Back on the Right Track 

We’ve all been there – workdays get hectic, inboxes fill up, and to-do lists quickly snowball out of control. In your state of panic, all of your tasks seem equally important and time-pressing. No matter how much you try to plan, life always puts a wrench in those plans. When everything seems to beg for your attention at once, there are several strategies you can utilize to help prioritize and put yourself back on the...

5 Reasons to Join the Public Relations Academy

What is the biggest difference between businesses that have customers and clients knocking at their doors and businesses that cannot get anyone to buy? They do not take the time to make themselves visible! Inside the Public Relations Academy, we give you media leads so you can pitch your brand and get media attention. We help you stay laser focused on building your influence and creating your overall PR strategy. Now, you might be wondering if the...