Women in PR Academy

Agency Business Campaigns Leadership money Women in PR

Why PR Agencies Give Too Much Work for Free

4 years ago157111 min

Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be fully booked with new clients? Create your signature system to really grow your business this year. In many ways, this...

by Women in PR North America

Jobs Leadership Women in PR

How to Build Your Public Relations Career Portfolio

4 years ago12799 min

A career portfolio is a collection of items that shows your work. It contains evidence of your knowledge, skills, and abilities, highlighting what you’ve learned, what you know, and what you can do. Many people assume career portfolios are only useful in a job search but they can be used in a variety of situations such as performance reviews, professional development plans, and more.

by Armina Fareed

Business Lifestyle Technology Women in PR

How To Make A Digital Connection As A Small Business

4 years ago167214 min

New uncertainties call for new measures in the digitally connected world, where social distancing and digital presence has become a new normal. Small businesses, like superheroes, are discovering new and innovative ways to use their superpowers to continue in the business.

by Shauna Nuckles

Campaigns Global Leadership Local Regions Women in PR

How The PR Industry Can Be Anti-Racist: Make Meaningful Change

4 years ago117116 min

I own a PR agency. I run a training company for PR teams. I’ve been in an interracial relationship with a Black man for more than a decade. I also grew up in the Aryan Nation capital of the world.

by Women in PR North America

Agency Business Programs Women in PR

Why Publicity is More Effective Than Social Media

4 years ago7247 min

Social media casts the net wide, but it can be somewhat unfocused. Think about it this way – you’re posting, interacting, observing, and getting feedback, and all of this is helping to raise awareness. However, publicity is a much more focused approach and it can bring more significant results. Although social media is a great way to get the word out about your business offerings, public relations is an even better approach that takes a...

by Women in PR North America

Business Lifestyle Technology Women in PR

PR Tools: The Power of a Monthly Newsletter

4 years ago13038 min

Businesses have been using newsletters for years. The tool is nothing new. However, many people do not realize the true power of a monthly newsletter as a PR tool. When used effectively, newsletters can provide cost-effective medium for building relationships and maintaining regular contact with your current and prospective clients. This leaves you more room in your marketing budget for other promotional activities.

by Women in PR North America

Events Jobs Leadership Mind Hacks Women in PR

Women in PR: Your Career Action Plan

4 years ago16048 min

Many of us will plan to accomplish a whole list of things in the new year. My list is usually the typical – go to the gym, eat healthier, save money, etc. But, this year I pledge to follow a career action plan and finally get some long term goals checked off my list. Use our 5 tips to help you land that new job, earn more money or simply celebrate your career successes! Make more money...

by Talia Beckett

Entertainment Events Fashion Lifestyle

A Very Merry Gatsby Christmas Holiday Bash

4 years ago60513 min

To celebrate the end of a very successful year, Women in PR North America planned a Great Gatsby Roaring 20’s Holiday Party at Hycroft Manor in Vancouver, B.C. for 50 special guests. The event was in the mansion’s private speakeasy, which was built during prohibition where roaring 20’s style parties took place.

by Talia Beckett

Agency Business Leadership Women in PR

Establish Your PR Expertise with Cornerstone Content

4 years ago22269 min

Content is an essential part of any public relations and marketing plan. It’s how you can determine what you want to be known for and it will dictate how your audience sees you. Your content is what brings new people into your orbit, builds a relationship with your audience, and establishes you as an expert in your field.

by Women in PR North America