HomeCategory

Agency

I Want To Work In PR. What Will My Salary Be?

The job: Public Relations Photo Credit: Tracey Bochner, president of Paradigm PR, left, and Michael Abbass, senior vice-president, in their office in Toronto.  Brett Gundlock, for The Globe and Mail The salary:  Starts at about $40,000 for managers and grows to about $80,000 for associates and beyond. Pays about $150,000 for more senior roles, such as senior vice-president or president. The education: Marketing, communications or journalism are common routes to public relations. Colleges and universities across Canada...

Sandra Garcia, Conscious PR

Sandra Garcia is a “conscious” Public Relations professional with over 10 years in the field who believes that stories have the power to change the world. This vegetarian, Transcendental Meditation practitioner, film and self-development junkie, and writer, tells the Organization of Canadian Women in Public Relations she re-branded her company into Conscious PR in 2012 after an epiphany she had. She wanted to run a business that reflected her personal values, and help the companies doing good for the world get their...

Why PR Is An Integral Part Of The Revenue Ecosystem

If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits. Business advisor and Expedia founder Stuart MacDonald believes PR is crucial to marketing success. He’s a big believer in the power of PR. “When I was CMO at Expedia, I had a 300 million dollar marketing budget, and I told many...