Business

Business Campaigns Global Leadership Women in PR

Women in Public Relations in North America Research Study Investigates Workplace Gender Bias Long-Term Effects

3 years ago70813 min

Research shows that women face barriers in their work, either by not having enough support to keep the position and maintain a family or through the glass ceiling, unequal pay, etc. The Women in Public Relations in North America study researches all those issues, adding to the body of work undertaken by Topić et al (2019), however, it also looks at the working culture, such as networking, interaction at work, dress codes, ability to see...

by Talia Beckett

Business Jobs Women in PR

How To Start Your Side Business While Working Full Time

3 years ago139213 min

Do you have a passion for something that isn’t what you are currently doing in your career? If so, it may be time to start a side business like a blog or a shop, or side hustle as many call it. Although it may be tempting to want to put 100% of your time and effort into launching a new business, jumping in with both feet is far riskier than working the business on the...

by Women in PR North America

Agency Business Women in PR

10 Ways To Get Publicity For Your Business

3 years ago15645 min

For effective publicity, you need to be organized and put in the work to control the message you send to the public. If you want to get some press for your business or for your clients, you need to define what’s unique about your offer and make a list of brand stories to share. Once you have a newsworthy story, the next step is to reach out to journalists and influencers who can help get your story into...

by Talia Beckett

Agency Business Campaigns Events Leadership Women in PR

Why Do Public Relations Professionals Wear Red?

3 years ago91615 min

The answer is simple: so the blood doesn’t show. Many people think that once a company starts promoting its products or services, editors will be knocking at your door. In some cases, that does happen, particularly if you have the latest “hot product,” but it’s not the norm. Public relations is an important part of the marketing mix, but it’s a tremendous amount of hard, detailed work. Public relations is very different from advertising. One...

by Women in PR North America

Agency Business Leadership Programs Women in PR

Why You Need To Set High Business Writing Standards

3 years ago10479 min

Today, we’re more likely to connect with people digitally than face-to-face. If you’re engaged in any type of business online or off, you need to be able to convey your ideas and interact effectively with your audience. That’s where professional writing skills comes in. Professional writing is any type of writing you do in the course of your career or business – it includes everything from emails to blog posts to sales pages. Even if...

by Talia Beckett

Business money Programs Women in PR

How To Take Control of Your Financial Future

3 years ago15597 min

There’s an often-expressed belief that successful women in business have at least seven streams of income. If up until now you’ve primarily been working with clients one-on-one, you won’t need to be told there’s a ceiling on that business model. No matter how hard you work, there are only so many hours in a day you can put in, and so much per client that you can charge! If you’re unprepared for the year or stressed out...

by Women in PR North America

Agency Business Jobs Leadership Lifestyle Women in PR

How Digital Networking Can Help Your PR Career

3 years ago285911 min

It has been proven over and over again that networking and building relationships will help you navigate your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career. While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level....

by Talia Beckett

Agency Business Leadership Lifestyle Mind Hacks Programs Women in PR

How To Get Things Done: Stop Procrastinating

4 years ago12997 min

We all procrastinate for one reason or another. It may be mundane tasks like filing or something that requires more time and therefore seems like too much effort. However, these tasks can build up and create more stress than you felt in the first place. To help you stop procrastinating and tackle your fears face on, we’ve rounded up some great tips to get you through it all. If prioritization is a struggle for you, check...

by Women in PR North America

Agency Business Campaigns Leadership money Women in PR

Why PR Agencies Give Too Much Work for Free

4 years ago157111 min

Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be fully booked with new clients? Create your signature system to really grow your business this year. In many ways, this...

by Women in PR North America

Agency Business Women in PR

How is Public Speaking Used As A PR Tool?

4 years ago9998 min

In PR, we often write the speeches. However, how often do we use public speaking as our own PR tool? Public speaking is an underrated, yet fantastic way to increase the awareness of your own brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the marketing mix to promote your brand and your message, it can provide a powerful boost to your own campaign. Public...

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